Electrokare set to launch public beta with 35,000 athletes already on the waitlist
Founder Mitchell Leshchiner has created a platform for real-time electrolyte tracking technology to help athletes unlock their potential, prevent burnout, and perform at their peak.
The fitness world is ripe for innovation. The modern model of wearable technology to track health data and insights has been the core focus of technologists for about a decade. But, a Chattanooga-based start-up emerging from the Brickyard says there’s a better, more accurate way to track athlete health.
Electrokare, an emerging performance technology company, is rolling out its public beta launch of its revolutionary new platform on Thursday, November 6. It can track electrolytes and recovery in real time, giving athletes the “power to train smarter, perform better, and recover faster.”
Electrokare blends advanced biosensing technology with AI-driven analysis to turn ordinary workout data into truly actionable insight.
“Wearables only measure steps and strain, but we measure what actually drives performance, your internal physiology,” said Mitchell Leshchiner, Co-Founder and CEO at Electrokare. “By non-invasively providing real-time blood-level insights, we’re redefining what it means to ‘listen to your body.’ This isn’t just a better metric. It’s a better way to perform.”
While most wearables only capture surface-level data like heart rate or calories, Electrokare goes deeper, literally. By interpreting the ECG signal from your heart rate monitor, the platform can assess key blood values that reflect hydration, electrolyte balance, and overall readiness.
That means Electrokare isn’t just tracking effort. It’s revealing what’s happening inside your body, in real time. With every session, athletes get live updates so they can make smarter decisions before fatigue or dehydration strikes.
The technology works alongside many existing heart-rate straps, which gives athletes next-level biofeedback without buying new hardware.
“Cramps, headaches, and performance decline don’t come out of nowhere. They start with a shift in blood chemistry, and we’re giving athletes early warning signals before their body hits a wall,” said Leshchiner. “When you know what’s changing inside your blood in the middle of a workout, you can make smarter decisions to finish stronger. And Electrokare can give you those insights, all from an existing heart rate monitor.”
With Electrokare, athletes access:
- Real-Time Electrolyte Tracking: Know your hydration levels before fatigue or cramps hit.
- AI-Driven Coaching: Personalized training and recovery guidance tailored to your goals.
- Live Strain Alerts: In-session feedback to prevent overexertion.
- Holistic Recovery Reports: Understand how your body performs and adapts with every effort.
Electrokare uses a membership model, which is currently priced at $16 per month. unlocks live hydration tracking.
Notably, 35,000 athletes have joined the waitlist before launch, and excitement for the platform has been building rapidly among endurance and wellness communities.
Athletes can sign up now at the website to be among the first to experience data-driven performance intelligence.
The beta platform will launch on Thursday, November 6.
Connect with Mitchell Leshchiner.
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