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April 20, 2021 | Tom Ballard

Mixtroz Co-Founder shares why the Black-led start-up found a home in Birmingham

The mother and daughter team behind Mixtroz relocated the company from Middle Tennessee to Birmingham as we have previously noted in posts. That decision followed the start-up becoming a part of Innovation Depot’s “Velocity Accelerator,” winning the Birmingham stop of Steve Case’s “Rise of the Rest” tour several years ago, and closing a $1 million round of funding.

Why are we calling a Birmingham start-up to your attention? Two reasons. First, as noted in the introduction to this post, Ashlee Ammons and her Co-Founder and mother (Kerry Schrader) are only the 37th and 38th Black females to ever close such a round.” Second, Ammons shares why she has remained in Birmingham.

“Birmingham gave us a chance and believed we could do this; I always tell people, part of your job as an entrepreneur is to find where your people are – and Birmingham is where our people are,” Ammons says.

That is an important point to understand for a community trying to support Black founders through initiatives like “100Knoxville.”

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