Stories of Technology, Innovation, & Entrepreneurship in the Southeast

Knoxville Business News Tennessee Mountain Scenery Background
October 08, 2020 | Tom Ballard

Jill Bartine has passed the 200 mark in workout videos posted since she launched her online service

What a difference a few months can make in an entrepreneurial journey!

Back in late March when we posted this teknovation.biz article about Jill Bartine, the flutist with the Knoxville Symphony Orchestra and part-time yoga and flute instructor had just launched a new online site for yoga enthusiasts named, appropriately enough, JillBartine.com. It was her response to keeping busy and generating income after COVID-19 shutdown the Symphony and most of the places where she offered instruction.

When we first interviewed Bartine, there were about 10 video workouts on the site, and she was adding about two a day. Fast forward nearly six months, and the number of video options has grown beyond 200.

“I just uploaded number 197 today,” she told us in an interview right after Labor Day. “I felt pressed to get some content added quickly.” Now, instead of adding two each day as she was in the first few months, Bartine says the number is more like five to seven a week.

“I like to work, and it (JillBartine.com) is my main work now,” she told us, explaining that she was teaching 12 yoga classes each week before COVID-19 in addition to private yoga classes, flute instruction, and the Symphony.

Today, Bartine teaches a couple of outdoor yoga classes on the weekends plus three that are live-streamed.

As far as the subscriber base for the site, she says it’s been up and down. It dropped a little in July and started picking-up again recently. Growing a large subscriber base is not her goal.

“I’m not really a businessperson,” Bartine says. “I love yoga and teaching yoga.” More important to her is this: “We’re getting good feedback on the videos.”

Bartine shared with us input from a K-12 teacher who told her that having a 15- to 20-minute yoga video workout before starting her day really was helping with the stress that she and other teachers were facing.

“I always feel better personally after doing yoga,” Bartine says, adding that the JillBartine.com site is something that gives her a real sense of purpose in these still challenging times. “I’m used to being active; I thrive on that.”


Don’t Miss Out on the Southeast’s Latest Entrepreneurial, Business, & Tech News!

Sign-up to get the Teknovation Newsletter in your inbox each morning!

  • This field is for validation purposes and should be left unchanged.


No, thanks!