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Greenville, SC launches new marketing initiative focused on innovation, entrepreneurship

Seeking to expand and accelerate entrepreneurship and innovation, the City of Greenville, SC has launched a new marketing initiative under the banner of “From here you can change the world.”

Mayor Knox White said the idea is to provide entrepreneurs with the resources and support they need to grow and thrive in Greenville. The effort includes a website, youcangreenvillesc.com, featuring testimonials, resources, jobs and events.

Entrepreneurs will also have access to local and national advertising and public relations, social media channels, a planned newsletter, and a blog and podcasts.

Greenville City Manager John McDonough said the effort will help bring to bear expertise from community partners like Furman and Clemson universities and a range of economic development organizations to help businesses thrive. “We collaborate, we cooperate, we support,” McDonough said. “Our city understands the mindset of the entrepreneur.”

As noted in this recent teknovation.biz article, Furman University launched its “GVL STARTS program” in partnership with the city, state Department of Commerce and Greenville Local Development Corporation. It is an eight-week program for 25 participants to learn about launching a business venture.

Here are links to two recent articles on the “From here you can change the world” initiative – Link #1 and Link #2.

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