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March 17, 2022 | Tom Ballard

Chattanooga’s WorkHound announces $12 million Series A round

WorkHound, the Chattanooga-based leader in the employee feedback management space, has successfully completed a $12 million Series A fundraising round.

Funded solely by Level Equity, a New York-based growth equity firm, the new capital will be used by WorkHound to add to its employee headcount, expand product offerings, and grow its presence in trucking and additional supply chain verticals.

Max Farrell

“Since our 2015 launch, we’ve been able to leverage modest financial investments into sustainable business wins,” said Max Farrell, WorkHound’s Chief Executive Officer. “This is, by far, our most substantial fundraise, and we are well-positioned to use it for our most explosive growth to date. The timing is perfect to partner with Level Equity. We have a proven business model, our current clients in the trucking industry are using our technology to build stronger, revenue-boosting feedback loops, and businesses in almost every supply chain market are craving the benefits WorkHound can help deliver.”

The WorkHound platform enables employers to receive instant and anonymous workforce feedback so management can address those matters as part of their employee retention efforts. Initially, the company focused on the trucking space since driver turnover is a significant pain point experienced across that entire industry. As employee retention needs have spread into additional supply chain markets, WorkHound’s platform and data-backed insights are being sought out on a far larger scale.

“When it comes to leadership and team talent, scalability, and impact potential, WorkHound is the exact type of business we want to call a partner,” said Sarah Sommer, Co-Founding Partner at Level Equity. “They’ve already been able to experience impressive successes by delivering undeniable value to their clients, and we are excited to see how our partnership will help propel them to even greater heights.”

Farrell and Andrew Kirpalani co-founded WorkHound in 2015 in Des Moines, IA, before adding a second headquarters in Chattanooga. Today, WorkHound boasts a national footprint, powered by a fully remote team.


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