TreisD is coming to Tennessee with local backing and a big new building
TreisD focuses on turning two-dimensional images into 3D images people can view with the naked eye. TreisD can then print the images on a film that can't be replicated.
News of prominent economic development and start-up growth travels fast in East Tennessee. It was a few months ago when talks of TreisD making big moves started to circulate. Today, those talks turned into public fact. TreisD is coming to Tennessee to open its manufacturing hub for 3D imaging.
TreisD is a new sort of 3D company. Yes, they can 3D print, but their innovative technology extends beyond the basics. TreisD can take 2D visual elements and digitally replicate them in a 3D visual model suited for the human eye. Then, they print it on a film that cannot be replicated.
In the age of artificial intelligence, this could become a key innovation to curb counterfeit items.
TreisD can accomplish this by using proprietary software, imaging algorithms, micro-optics, and a growing 3D image library.
This technology has the potential to revolutionize the way industries operate. One example the company uses is 3D printing commemorative entertainment and event tickets to include irreproducible image features for authentic branding and anti-counterfeiting products.
“Developing our expansive library of 3D images has dramatically increased our research-and-development delivery of 3D visuals in several fields, including our new micro-optical material,” said Sam Pol, Executive Vice President of Technology for TreisD. “Launching our manufacturing facility is the next step in bringing the value of this highly researched and multi-patented innovation to market.”
The optical polymer material used for this technology will be produced at TreisD’s manufacturing facility, which is planned to be located at Eastbridge Business Park in Mascot.
The 20,000-square-foot building, owned and leased by Mollenhour Gross Real Estate, was formerly an automotive machining and assembly plant. Read more about the location in this teknovation.biz article with Mollenhour Gross Real Estate.
“The Eastbridge facility provided all the infrastructure desired to attract an outstanding new business such as TreisD to East Tennessee,” said Jonathan Edwards, the Vice President of Real Estate Operations for Mollenhour Gross.
Though TreisD has roots in France, Silicon Valley, and Peachtree Corners, Georgia, the start-up decided to make Northeast Knox County its home for manufacturing. This happened after local collaboration with the Knoxville Chamber, Three Roots Capital, Mollenhour Gross Real Estate, University of Tennessee (UT), Launch Tennessee, and Pinnacle Financial Partners.
“We looked at other locations, but Knoxville was great on paper – and then turned out to be even better than we’d hoped,” said John Brandon, the Chief Executive Officer of TreisD, and former Vice President of International for Apple, Inc. “Everyone in Knoxville has been straightforward, honest, and eager to help. East Tennesseans are every bit as bright and talented as people in any other market we considered, but they also are energetically proactive and refreshingly unentitled. The region had everything we needed, and it was clear that TreisD was wanted here. The Knoxville experience simply was better than elsewhere.”
TreisD plans to make additional announcements about the rollout of its Tennessee-based technology and its applications in the coming weeks and months.
TreisD’s state-of-the-art modular manufacturing equipment is being supplied by COLLIN Lab & Pilot Solutions out of Germany and is slated to arrive this fall. The polymer resin is supplied by Eastman Chemical Company in Kingsport, Tennessee. The facility is expected to be fully operational by the end of 2025.
Beyond security printing and consumer products, TreisD will continue to advance as a large vision model (LVM) AI 3D company, rolling out subsequent LVM artificial intelligence (AI) 3D applications and innovative 3D imaging solutions in healthcare and medical diagnostics, drone and satellite imaging, and other major industries, as well as smartphone applications. Large vision models (LVMs) are AI systems designed to process and understand vast amounts of visual data. Similar to how large language models (LLMs) process text, LVMs provide image recognition and classification, object detection and segmentation, and image understanding and analysis.
“TreisD has been hard at work for several years, and we’re eager to share this incredible tech with the public,” Brandon said. “It’s going to do a lot of good for the world, and it’s going to start in Knoxville.”
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