Stories of Technology, Innovation, & Entrepreneurship in the Southeast

Knoxville Business News Tennessee Mountain Scenery Background
January 02, 2024 | Tom Ballard

Study says nearly one-fourth of consumers are thinking about starting a business this year

That's one of the findings from the “Entrepreneurship in 2024 Report” commissioned by Intuit QuickBooks in December 2023.

Nearly a quarter of U.S. consumers are considering starting a new business in 2024, according to findings from the “Entrepreneurship in 2024 Report” commissioned by Intuit QuickBooks in December 2023. Seasoned and aspiring entrepreneurs alike predict they will continue to face challenges like credit card debt and rising interest rates in 2024. However, they feel optimistic about hiring, expanding their businesses, and building personal wealth.

Other key findings include:


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