Seeteria helps warehouse supervisors see the work and keep it moving
"Imagine you're a warehouse supervisor. There are metaphorical fires everywhere," founder and CEO Sarit Tamir said. "You don't know where to go first. We built an app that gives them all the information in one place. It's like an extra set of eyes so that they don't have to run around to figure out what to prioritize."
Ontario, Canada, to Chattanooga is a long way to travel, but that distance says something about the pull of The Company Lab’s (CO.LAB) mobility accelerator. It’s exactly the trip Sarit Tamir, founder and CEO of Seeteria, made recently.
Seeteria uses warehouses’ existing security cameras, paired with AI-powered software, to give distribution centers real-time operational visibility. The goal is to help facilities improve efficiency, reduce delays and increase throughput — without adding new hardware.
The company’s name traces back to a family trip to Rome, where Tamir saw a statue of the goddess Soteria. Intrigued, she began reading about her and learned Soteria was known as someone who “knew how to stand for what she believes in.” Tamir wanted to honor that idea, and since the company’s technology is built entirely around vision, she changed “So” to “See,” creating Seeteria.
From Canada to Chattanooga
The Seeteria team first learned about the accelerator at this year’s Home Delivery World conference.
“It was funny, because being from Canada, I didn’t know a place called Chattanooga existed,” Tamir said. “When I started researching it, I read about the history and the vision that went into building the quantum network. I understood this city as a huge hub for technology and transportation, and I said, ‘That’s it, I’m coming.'”
Now at the accelerator’s halfway point, Tamir said the experience has exceeded her expectations. “We get so much value every day. I’ve been to other accelerators in the past, and nothing matches what they do here. The consultants and specialists they bring in are on a completely different level.”
How Seeteria works
Warehouses are already covered in cameras, and Seeteria’s software connects directly to that existing infrastructure. The platform is built to protect privacy to the point where the algorithms are written so that people are never identified or tracked in the footage.
Instead, the system focuses on operational events. She described several common scenarios that Seeteria’s technology is designed to address, all of which lead to detention fees, missed delivery windows and disruptions for customers:
- A facility door opens and a truck pulls up to a dock, but nothing happens for an extended period.
- Multiple forklifts converge on the loading docks at the same time, creating traffic jams.
- A worker removes a pallet from a shelf, gets pulled away to another task and forgets to return it.
“Imagine you’re a warehouse supervisor. There are metaphorical fires everywhere,” Tamir said. “You don’t know where to go first. We built an app that gives them all the information in one place. It’s like an extra set of eyes so that they don’t have to run around to figure out what to prioritize.”
Looking for pilots
Seeteria’s founders have more than a decade of experience building AI and computer-vision solutions, including applications for forklift safety and manufacturing productivity. With the U.S. being known for manufacturing and logistics, the company is actively seeking new pilot partners in the states.
If you have the warehouse supervisor in mind who’s putting out fires all day, connect with Tamir and find out if Seeteria can help.
Connect with Sarit Tamir on LinkedIn.
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