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April 10, 2023 | Shannon Smith

SEC cities launch new tourism campaign

The best fans in the country can get rewarded for visiting their favorite Southeastern Conference city through a new virtual passport through the 14 cities.

The Cities of the SEC, which represents all the cities in the Southeastern Conference, has launched a collaborative ‘Visit the SEC’ mobile passport.

The Cities of the SEC is a partnership between the destinations that are home to the schools in the Southeastern Conference. This partnership is born from the idea that college football fans are familiar with the teams, coaches, and rivalries within the conference, but perhaps not as much in regard to the places each team calls home.

Now the best fans in the country can get rewarded for visiting their favorite SEC cities. You can sign up for this digital tour and earn rewards by checking in at the top restaurants, shopping, attractions, and more in your favorite college towns!

The tour is a free program that all visitors and locals can sign up for. With more than 150 attractions and local businesses across each of the 14 SEC cities included in the tour, it showcases the best of the SEC in an easy, mobile-friendly way.

With this pass, visitors and locals can visit a dedicated landing page where they can sign up for the Visit the SEC pass by providing their name, e-mail address, mobile phone number, and, of course, the team they cheer for! A link is then sent to their mobile phone, which opens the passport and directs the user to add the button icon to their home screen, where they can access it at any time. There is no download necessary and no bulky apps taking up space on a user’s phone.

As users collect points for checking into the different locations on the passport, they can earn prizes like a Visit the SEC logo luggage tag, a handy tailgating bag, and one grand prize of a two-night stay in the SEC destination of the winner’s choosing.

The pass is now live and can be found at

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