Frustrated customers? Brett Rush has a resolution that keeps communication streamlined
Rush to Resolution is a start-up company that uses data, AI, and a human-centered approach to improve customer support.
Reflect on the last time you were a frustrated customer. Maybe it was an AI chatbot that couldn’t understand your issue. Maybe you spent 45 minutes on hold, only to be told a policy prevented any sort of resolution. Or maybe your email went unanswered for days… weeks… or you never got a response.
These situations are far more common than some may think. And every day, great businesses lose customers because of the inconvenience.
For Brett Rush, those painful moments are more than just a nuisance; they’re the core reason he launched Rush to Resolution.
Based in Knoxville, Rush is working to transform the way growing B2B companies approach customer support. His company builds data-driven systems that prioritize fast, consistent resolutions—streamlining decisions with smart workflows, scaling support through AI, and breaking down the silos that often stall progress.
“We try to solve the kinds of issues that frustrate both the customer and the company,” Rush said. “We want to reduce customer churn and have them walk away happy.”
Rush brings firsthand experience to the venture. He used to live in New York City, where he worked at three different start-ups. One of those, he built the customer experience system from the ground up, taking support tickets directly off the CEO’s plate. Eventually, that company was acquired by Adobe.
The experience gave Rush a clear perspective on how customer experience needs to evolve as a business grows.
He decided to apply for the WORKS Accelerator at the Knoxville Entrepreneur Center (KEC) to begin building out his own company, which will focus completely on the customer experience journey.
“In New York City, I was surrounded by a lot of tech companies. And coming here, to the KEC, it’s been great to be able to get to know some other people in the tech industry,” he said.
Since joining, Rush said the curriculum has helped him rethink his business model.
“It had me change everything for the better,” he said. “The program has put me around a lot of great thinkers and doers, and I love working with the other entrepreneurs in this program.”
Currently, Rush is working with a handful of active clients and preparing to onboard a couple more in Q4. With momentum building, he hopes to hire staff soon to expand capacity.
“I’m looking forward to working with other Knoxville companies and helping them grow and transform their customers’ experience,” he shared.
Rush will pitch his company at the WORKS Demo Day on August 20. Register to attend here.
Read more about Rush to Resolution.
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