One out of every two millennials and Gen Zers have a side hustle
Myrtle Beach ranks #7 in the top 10 cities in which side gigs are two to five times higher than the national average.
Jamie Prince is the Founder of Flourish, a marketing, public relations, and events company in Greenville, SC.
In this article for the Greenville Business Magazine, she cites several interesting statistics:
- Thirty-nine percent of working Americans – or 80 million people – report having a side hustle, including one out of every two millennials and members of Gen Z.
- In 2023, Americans created an estimated 3.6 million side hustles, based on U.S. Census tracking of registered new businesses.
- Myrtle Beach ranks #7 in the top 10 cities in which side gigs are two to five times higher than the national average when the data is controlled for inflation. Atlanta ranks #1.
Prince cites an article published in Start-ups Magazine which reports that “The overwhelming majority (92 percent) of start-ups founded by Gen Z (18- to 24-year-old) entrepreneurs start as a side hustle, according to new research commissioned by Connectd, the leading platform for managing and growing relationships between startups, investors and advisors.”
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