Stories of Technology, Innovation, & Entrepreneurship in the Southeast

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February 22, 2021 | Tom Ballard

Memphis start-up selected for Cohort 5 of Morgan Stanley program

A Memphis-based start-up is one of 11 new ventures that have been selected for Cohort 5 of Morgan Stanley’s fifth cohort of the Multicultural Innovation Lab, an accelerator program for technology and technology-enabled start-ups in the post‐seed to Series B funding rounds.

The West Tennessee company is SecondKeys,  a platform that enables property managers and tenants to seamlessly facilitate rent payments, track maintenance requests, and communicate real time, in order to keep tenants happy and save costs.

As noted in this recent article, the start-up captured first place yesterday during the 2020 “LaunchTN Pitch Competition” held as part of the “36|86 Entrepreneurship Festival.” SecondKeys was also one of four Tennessee-based semifinalists in Established’s 2020 “Startup of the Year” competition (see another post here).

Launched in 2017, the Multicultural Innovation Lab is an intensive five-month accelerator designed to help further develop and scale startups, culminating in a Demo Day and showcase presentation to the investor community. It is specifically designed to help drive positive economic outcomes for entrepreneurs of color and women.

Click here to read more about the Lab.



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