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March 06, 2023 | Shannon Smith

Knoxville-based Lirio chosen for Amazon Web Services Health Equity Initiative

Lirio combines behavioral science and AI to create a personalization engine for digital health.

Lirio, an artificial intelligence (AI) company based in Knoxville, has been selected as part of the Amazon Web Services (AWS) Health Equity Initiative, a $40 million, three-year commitment supporting organizations that are developing solutions to advance health equity.

Lirio’s personalization engine for digital health combines behavioral science and artificial intelligence into Precision Nudging™ technology to deliver tailored behavioral interventions that overcome person-specific barriers to action.

Through the initiative, AWS offers AWS credits and customized technical expertise to selected organizations around the world to use AWS services to improve health outcomes and health equity.

“Health equity is part of Lirio’s purpose,” said Amy Bucher, Liro’s Chief Behavioral Officer. “We are honored to be recognized by AWS for our commitment to social impact and applaud them for supporting our quest to equitably move people to better health. This assistance from AWS will not only advance our capabilities but also support a more robust research program to ensure we are helping people from underserved groups access the care they need.”

The support from AWS will advance Lirio’s efforts to deliver health equity by creating behavioral content that addresses the barriers people from underserved groups experience in seeking and accessing care, and using AI to hyper-personalize outreach so it is appropriate for each individual. Through this initiative, Lirio will launch the next generation of its award-winning data-driven AI platform. This will expand the scope of Lirio’s data-driven decisions to personalize additional aspects of behavioral outreach to better meet the needs of the diverse populations they serve.

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