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KEC accepting applications for one-day “Brandcamp” on July 21

Knoxville Entrepreneur Center has opened up applications for its “Brandcamp” program, a one-day in-person event set for all day on July 21 at the KEC office on Market Square. The deadline to apply for a limited number of seats in July 14.

“Brandcamp” leads local Knoxville companies through a series of workshops and classes to help business owners and founders understand the process of brand planning, including market research, the development of a brand platform, customer discovery, and the exploration of the customer journey, persona-based messaging and channel planning. The goal is to provide participants with a deep understanding of the importance of brand planning and to equip them with the necessary tools and skills to develop a brand plan that will help set their companies up for success.

The businesses that will be the best fit for the 2022 “Brandcamp” are in the early stages of their business, possibly launching a new product line and need some guidance, or maybe have started their business and now need to take a step back and review their existing brand. Registration fee is $50. To apply, click here.

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