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October 04, 2022 | Tom Ballard

Joe Procopio analyzes why three start-ups flatlined

The headline captured our attention. It read “Avoid Flatlining: Why Start-ups Need to Follow the Money, Not the Model.”

The column, published in WRAL TechWire, is one of the most recent from Joe Procopio, Chief Product Officer at Get Spiffy and Founder of Get Spiffy serves the Knoxville area after its 2021 acquisition of Pit Crew, a start-up founded by several University of Tennessee, Knoxville alums (see 2019 article here).

Procopio writes, “I’m seeing a growing epidemic of start-ups built off surefire business school concepts and buzzword-heavy strategies. I’ve got three recent examples of startups who reached out to me — they did everything they were supposed to do, everything they were told to do, and yet they still flamed out.”

Click here to read his postmortem about their failures and what could have been done to avoid flatlining.


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