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January 02, 2014 | Tom Ballard

iSpotlight as simple as 1-2-3

iSpotlightBy Tom Ballard, Director of Innovation and Entrepreneurial Initiatives, Pershing Yoakley & Associates. P.C.

It’s as simple as 1-2-3, and “IT” is now available in the Apple Store.

We’re talking about iSpotlight, the app developed by two Knoxville brothers – Ryan and Patrick Kelly – who wanted an easier way to keep-up with a specific celebrity such as sports, music or entertainment star.

Filtering out the “white noise” is how Ryan Kelly describes their goal. With iSpotlight, they think they have a tool that will be something millions of fans of stars will want to download and use.

The beauty of their app is that it is a “simpler way to do things,” Patrick Kelly says. Step 1 is to go to the Apple Store and download the iSpotlight app. Step 2 is to select the person or people you want to follow and what you want to know about each individual. Step 3 is even easier; you just sit back and view the content that comes to you.




Unlike other social media tools, the Kelly brothers note that iSpotlight allows you to access everything available about an individual – from the latest news to social media posts, upcoming events, and even current stats if you are following an athlete.

Users can decide if they want everything to be aggregated and fed to them or only certain information. Filtering options will include news, Twitter, Instagram, and YouTube in any combination.

The app also allows users to buy tickets for upcoming events involving those they are following and even purchase merchandise.

We first profiled the duo and their story on in late October. At the time, Ryan Kelly said that he wanted to follow Peyton Manning, Harrison Smith, and personal friends who were professional athletes, but it required too much time to watch an hour of ESPN’s “Sports Center” with the hope of catching a minute or two on these individuals or sort through a number of social media and other online sources.

The inaugural version of the iSpotlight app will be updated with additional features in the future.

Readers can follow iSpotlight on Twitter at @iSpotlightApp or on Facebook at



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