Indigo Ag rebrands its primary digital offering

Agricultural technology start-up Indigo Ag, which has a major office in Memphis, has changed the name of its primary digital offering from Indigo Marketplace to Market+ by Indigo.

In a news release announcing the change, the start-up wrote: “The change from Indigo Marketplace to Market+ acknowledges the company’s evolution of the offer from a digital merchant to the industry’s neutral and independent digital merchandising solutions provider. The new name comes ahead of the anticipated release of a new suite of marketing and merchandising tools, developed with input from over 150 grain merchants, farmers, and advisers through extensive market testing over the last year.”

Founded in 2014, Indigo Ag closed a $200 million funding round in January 2020 and secured another $360 million seven months later, Memphis Inno separately reported.


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