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June 12, 2023 | Tom Ballard

How to overcome start-up failures

Joe Procopio, who has been an entrepreneur for two decades, writes about common "lacks" and how to address them.

Joe Procopio is Chief Product Officer at Get Spiffy, which has a Knoxville location, Founder of, and a weekly contributor to WRAL TechWire.

In his latest column for the Raleigh-based online newsfeed, he writes, “I’ve been an entrepreneur for over 20 years, and I can abandon an idea within seconds, but sometimes it takes years before I finally give up. This isn’t because it took me forever to figure out that a particular idea wasn’t a winner. On the contrary, I still believe those were valid start-up ideas.”

Noting that “stalling out on an idea is easy to do,” the column identifies some common points of failure and how to get past them. They include lack of definition, value, demand, communication, economics, and sales.

You can find his advice on addressing each of these “lacks” at this link.

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