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December 16, 2020 | Tom Ballard

ETSU’s Innovation Lab adds two German companies to its Soft Landings effort

Two companies based in Germany – senswork Inc. and Steel Service Krefeld USA – are receiving an accelerated introduction to U.S. business practices, regulations, and culture through the Soft Landings program held by the East Tennessee State University’s (ETSU’s) Innovation Lab.

As described in this April 2018 post in, the initiative from the International Business Innovation Association (InBIA) offers support for businesses entering or expanding into a new country. Only 26 business incubators worldwide have a Soft Landings designation.

To learn more about the two new clients of ETSU’s Innovation Lab, click here.

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