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December 12, 2022 | Tom Ballard

Columnist offers ideas on successfully meeting revenue targets

Joe Procopio shares his thoughts on hitting revenue targets.

Joe Procopio is the Chief Product Officer at Get Spiffy, which has a Knoxville operation, Founder of, and a frequent contributor to WRAL TechWire.

His latest column asks the question: “Are you going to hit your revenue targets this year?” Procopio offers thoughts on how to answer the question more positively. Click here for his suggestions around the roles that predictive marketing, loyalty, referrals, bulk pricing, and a customer advocate play in delivering repeat business.

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