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August 19, 2021 | Tom Ballard

CO.LAB offers incentive to get local start-ups to apply for “SXSW Pitch” event

Chattanooga’s CO.LAB wants to help its local entrepreneurs make it to one of the world’s biggest business pitch competitions, so the non-profit will pay the $100 “early bird” application fee to the “SXSW Pitch” festival for five local start-ups.

Additionally, if a local applicant is selected to pitch at the event, CO.LAB will provide a $500 stipend to offset travel expenses to Austin.

“We are hoping to lower the barrier of entry into the ‘South by Southwest’ pitch competition and give locals a little extra help getting seen on a national and global stage,” CO.LAB Chief Executive Officer Lindsey Cox said.

The “early bird” application deadline is September 9.  To be considered for this opportunity, start-up founders must apply by midnight EDT on August 30. The link is here, and CO.LAB writes that it will select applications based on creativity, potential, functionality, and the start-up’s team.

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