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February 02, 2020 | Tom Ballard

bioPURE Services utilizing chlorine dioxide, proprietary electrostatic sprayer to prevent the spread of germs and bacteria

Flu season is clearly at hand, and a new Johnson City-based start-up has a novel solution for treating surfaces in offices, daycares, schools, gyms, healthcare and assisted living facilities, restaurants and many other public facilities to prevent the spread of germs and bacteria.

The company – bioPURE Services – was founded in late 2018 and now has big plans to expand rapidly through a franchise model that utilizes a chemical compound, first discovered in the 1800’s, that is dispersed in a novel new way.

We recently met Jim Wilson, the start-up’s Chief Executive Officer (CEO), via an introduction from Gary Mabrey, a long-time friend and the recently retired President and CEO of the Johnson City/Jonesborough/Washington County Chamber of Commerce. During an interview, we learned more than we ever had heard before about the do’s and don’ts of ensuring clean and disinfected surfaces.

At this time of year in particular, individuals are very sensitive about avoiding exposure to flu and cold germs. To illustrate the solution that bioPURE Services provides, Wilson explained that simply spraying a disinfectant on a surface and immediately wiping-off the liquid defeats the purpose.

“You have to spray the surface with most common disinfectants and keep the surface wet for up to  10 minutes before wiping,” he explained, something that caused me to recall how wait people in restaurants quickly wipe the surfaces to turn the tables.

So, what’s different about the approach of bioPURE Services? It states on its webpage that “bioPURE combines physics with chemistry. Our super-charged delivery system, coupled with a hospital-grade disinfectant, is revolutionizing the standard of clean.”

Specifically, the company’s bioPURE Clean disinfectant, registered with the Environmental Protection Agency, is utilizing chlorine dioxide (ClO2) as its active ingredient in combination with its proprietary electrostatic sprayer to properly disperse the chemical on the surface.

“We spray it (the surface and other items) with the perfect coating and just let it dry,” he explains, citing a fast food restaurant client where not only are the tabletops sprayed, but so are the chairs. “The electrostatics envelop all of the surfaces. Our product is designed to be no wipe, no rinse, and no residue.”

For those of our readers who want to know more, Wilson says that it is the interworking of positive- and negative-charged (or neutral) items. When dispersed by the electrostatic sprayer, the disinfectant receives a positive electrical charge as it is being sprayed. Then, because most of the objects to which the chemical is attracted have a neutral charge, the product reaches the targeted surface as well as places that it might not otherwise reach since it tends to wrap and envelop the object.

The company says this approach results in the elimination of up to 99.999 percent of germs, viruses, and bacteria  in a home, office, or commercial environment.

“Most people haven’t heard of it, so we are heavily engaged in explaining our technology to the public,” Wilson says of their process. These videos (Video 1 and Video 2) help explain the bioPURE approach.

The company recently began protecting several university athletic facilities including East Tennessee State University, Furman, and the Clemson football program.  Ahead of the four-team 2019 College Football Playoff Championship, Clemson contracted with bioPURE Services to have a technician travel with the team and disinfect locker rooms and hotel rooms. As he explained, keeping players healthy is an important contributor to successfully winning a national championship.

Wilson is a retired Eastman Chemical Company executive who linked-up with Retail Services Systems (RSS) and became the franchisee for that company’s BoxDrop mattress distribution center  in Johnson City. When RSS’ Scott Andrew bought bioPURE that was then based in South Carolina, Wilson joined as CEO.

Today, the company has big growth plans beyond two South Carolina locations; Johnson City; Hickory, NC; Columbus, OH; and two upcoming sites – Nashville and Jacksonville, FL.

“It scales like a pest control company although we are in germ control,” Wilson says. “We want to build a great community of franchisees.”

And, just for good measure, bioPURE Services can help you avoid those nagging and sometimes deadly germs.

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