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March 22, 2023 | Tom Ballard

Are you a traveler or a tourist?

Columnist Jes Averhart writes in a recent WRAL TechWire column that individuals "don’t have to stay the course - especially not if somebody else chose it for you."

Jes Averhart, Chief Executive Officer of Jes & Co and host of the “Reinvention Road Trip,” writes in this recent WRAL TechWire column that one of her favorite mottos is “Be a Traveler, not a Tourist,” a concept that is rooted in the firm belief that individuals have agency over their lives.

“You’re not being herded in a tour bus to places you don’t want to see,” she observes. “Nor do you need to live your life married to the route Siri chose for you. You’re on a life journey, and your current route may be charted to take you from point A to B, but you have options. You don’t have to stay the course – especially not if somebody else chose it for you.”

What’s her advice for individuals?

  • When’s the last time you gave yourself permission to try something new? What was it? How did you feel? Before? After?
  • Zoom out to take a bird’s eye view of your current course. Did you design the route you’re on, or did you just fall into this? Did somebody else plan this route for you?  Is there another road you want to explore? Maybe something less traveled or more inspired?
  • Take a look at your calendar. Do you have anything exciting on the horizon? No? Maybe it’s time to find an off-ramp to explore!


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