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January 16, 2024 | Tom Ballard

Applications open for the annual “Heartland Challenge”

Focused primarily on graduate students, the event will be held April 11-13 in Bentonville, AR.

The University of Arkansas Sam M. Walton College of Business has issued its annual call for graduate student entrepreneurs from around the world to apply to participate in the “Heartland Challenge.”

Scheduled for April 11-13 in Bentonville, AR, the event will involve 12 semifinalist teams competing for a prize pool of more than $100,000, ‍The competition is for student-created, managed, and owned ventures. Students must play a major role in conceiving the venture by having key management roles and owning significant equity in the venture (50 percent or more of the equity allocated to the management team and key advisers). The objective of this rule is to exclude ventures formed and managed by non-students who have token student representation to compete. Click here to read the official competition rules and policies to better understand eligibility.

While the “Heartland Challenge” is a competition for graduate students, exceptional undergraduate teams will be considered. Students from any graduate program (not just MBAs) are eligible to participate, including executive and evening format programs. Non-students may be members of the venture’s management team and may participate in planning the venture. However, only students may participate in the competition itself.

Application deadline is 11:59 p.m. CST on February 9. For more information and a link to the application, click here.


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