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May 23, 2022 | Tom Ballard

Alabama Launchpad winner focused on helping restaurants with staffing challenges

Hypepotamus casts its spotlight on a Birmingham, AL-based start-up that recently won $25,000 in non-dilutive funding through the Alabama Launchpad‘s “Cycle 1 2022 Finale.” The company is Croux, and its team is “building a solution to help restaurants fill shifts quickly with great, local talent.”

As noted in the article, staffing has always been a challenge for restaurants, but the COVID-19 pandemic exacerbated the problem that has only gotten worse with a combination of the “Great Resignation” and more people visiting restaurants.

“The Alabama Launchpad prize money is game-changing for Croux,” stated Jennifer Ryan, Co-Founder of Croux, in a recent post on Facebook. “It allows us to accelerate the growth and to launch in Birmingham, our flagship market. The World Games are coming to Birmingham, while there are terribly under-staffed restaurants, bars, hotels and event venues that are in desperate need of people. We also know that the talent is seeking flexible work opportunities. We are bringing the two worlds together, ahead of a really big event in Birmingham. The funds allow us to do that faster, more thoughtfully and build the platform as tightly as we can.”

Alabama Launchpad, a program of the Economic Development Partnership of Alabama, helps high growth companies start, stay and grow in Alabama. Started in 2006, it is the state’s most active early stage seed investor. Over the quarter of a century, 106 start-ups have received more than $5.8 million in investments and are now valued at an estimated $850 million.

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