“12 Days of Christmas” initiative launches today to help small businesses

The team at The Social Brand, a marketing and branding company serving East Tennessee small businesses, has developed a unique and creative way to help small businesses support each other during this season of giving.

The “12 Days of Christmas” initiative launches its sign-up process today in two East Tennessee regions – the greater Knoxville area and Northeast Tennessee. Between now and December 12, small business owners in each area will be able to register for about $25,000 in giveaways that other small businesses are offering, starting December 13 and continuing for 12 consecutive days. There will be a dozen winners in each area.

“We are running two separate giveaways based on location,” says Victory Harbin, Founder of The Social Brand. “Any small business owner can enter and entering is easy.” Companies can register for the giveaways in their appropriate region at this link. Once they have signed-up, they will need to follow each of the sponsors in their region on social media and check each day to learn the winners.

The business-to-business (B2B) initiative will provide a variety of services including:

  • A full business photography session with headshots;
  • Promotional printing credits;
  • One-year membership in the Farragut West Knox Chamber of Commerce;
  • Brand video produced by a professional videography crew for website, social media and other digital platforms;
  • Free website development from The Social Brand;
  • A “social media facelift”; and
  • One month of sales training from an executive coach.

Harbin described the idea and the response from small businesses willing to offer their services as “a pretty cool thing.” As noted above, The Social Brand is one of the companies offering services. Others, beyond those obvious from the description of the services above, include: Bear Accounting and Financial Solutions; Bob Camp; Burns Mailing and Printing; O’Healy Professional Services; Open Roads Media; Tickled Orange Photo Booth; Morehous Legal; Computer Systems Plus; Rita Thomas Photographer; Michaela and Co.; Minter Consulting; The Johnson City Chamber of Commerce; Baker, Donelson, Bearman, Caldwell & Berkowitz, PC; and Wood Patent Law.

FoundersForge and the Johnson City Development Authority are helping promote the effort.

“December is not a really busy time for us,” Harbin says of the company that was founded in 2017 and located on Kingston Pike in Knoxville. “All of our (holiday season) campaigns are already done by then.”

When the COVID-19 pandemic hit, The Social Brand team went virtual, and Harbin decided to move back home to Gray, TN. Today, the firm has staff in both locations with the likelihood of future team members coming from a broader geographic area as virtual working takes hold.

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