(EDITOR’S NOTE: This is the fifth article in a seven-part series leading up to the “GIGTANK 365 Accelerator Pitch Night” Wednesday in Chattanooga. To register, click here.)
By Tom Ballard, Chief Alliance Officer, PYA
The Founder and Chief Executive Officer of Xcellent Life spent most of the past 20 years working for large global enterprises like Eaton and Schneider Electric followed by small start-ups in Canada, Boulder and Columbus.
Today, the soft-spoken but extremely passionate West Tennessean is driven by a single cause: improving individual quality of life by transforming healthcare through the application of artificial intelligence.
Brown’s cause began about a decade ago when his father was diagnosed with prostate cancer followed quickly by Type 2 diabetes.
“It made me angry,” he said of the latter diagnosis. “It is preventable. Why aren’t we being more proactive?”
Brown draws an interesting analogy with a nuclear reactor.
“It would be crazy for us to let it (the reactor) meltdown before we took action,” he says, adding, “Yet we do that with our most precious assets . . . our body.”
Brown spent four months starting in late 2014 exploring his ideas with about 50 people with medical backgrounds. Then, about 15 months ago, he formalized his ideas into Xcellent Life.
“We want to deliver the world’s first real-time diagnostic solution . . . OnStar, but for the human body,” he explains in drawing another analogy, this time with GM’s system that provides a variety of services including remote diagnostics.
Xcellent Life’s cloud platform captures data from a variety of sources, then uses artificial intelligence to analyze how the factors are actually affecting an individual’s health based on that person’s specific and unique traits. The analysis enables something Brown calls “Real-time Human Diagnostics (RtHD).”
“We are so different from hundreds of companies operating in the digital health space,” he says. Xcellent Life’s website says it this way: “Essentially, we provide a personalized health education experience in the palm of your hand.”
Target customers range from individuals and their families to medical professionals, fitness centers, insurance companies, and businesses.
Brown’s passion is reflected in the personal sacrifices that he and his family are making for him to pursue the Xcellent Life dream.
“I firmly believe we are going to be a globally successful company,” he says. “Our progress is a reflection of people coming on board. Our team is second to none. We are positioned to very quickly come out of nowhere and take the world by storm.”
During this week’s pitch event, Brown will be seeking $1.5 million in seed funding.