The new offering brings additional capabilities to Cirrus Insight’s leading sales productivity platform that brings email tracking, meeting scheduling, follow-up alerts, and drip campaigns into a user’s inbox.
Brandon Bruce, Chief Operating Officer of Cirrus Insight, said Attach.io enables users to track exactly what happens once they have shared a document and, with an ever-increasing volume of attachments, that’s becoming more and more important.
“Approximately five billion email attachments are sent out every day, but senders have had no way of knowing whether the recipient opened or viewed their attachments,” Bruce explained. “Now, we’re effectively solving that problem with the tracking platform Attach.io provides.”
The Co-Founder of the company alerted us to the acquisition last week, the latest in a series of developments for Cirrus Insight that Bruce co-founded in 2012 with Ryan Huff, a college classmate. The Irvine site houses the engineering staff, while Knoxville is home to marketing, sales and support.
Bruce said Attach.io utilizes real-time analytics to track:
- When an attachment is opened;
- Who opened it;
- What pages within the attachment the recipient visited;
- How the recipient read through the attachment and what he/she focused on;
- What links they clicked on; and
- Who else they shared it with
To learn more, read yesterday’s news release (Cirrus Insight – Attach.io Announcement) and also view the infographic on the Attach.io process below.