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September 27, 2023 | Tom Ballard

Writerly announces major partnership with Northwestern University

Capstone graduate students from Northwestern's engineering and management schools will join members of Writerly's leadership for an intensive semester-long engagement.

Writerly, the start-up that we spotlighted in this late March article, has announced what the company describes as a “groundbreaking partnership” with Northwestern University’s MBAi (Master of Business Administration, Artificial Intelligence) program.

As part of this collaboration, capstone graduate students from Northwestern’s joint program between the McCormick School of Engineering and the Kellogg School of Management will join members of Writerly’s leadership for an intensive semester-long engagement. These students, selected from diverse backgrounds in science, engineering, and business, will gain exposure to real-world applications of AI technology, hands-on mentoring, and the opportunity to shape the future of a fast-growing start-up pioneering generative AI’s frontier.

The announcement comes less than two months after the company, led by Chattanooga native Jon Ricketts as Chief Executive Officer, also announced that it had raised $2 million in initial funding from a group of unidentified backers. The start-up intends to use the funds to further accelerate the development and expansion of EKOM, its digital asset creation and optimization engine that generates and optimizes product detail page assets for e-commerce stores.

The MBAi capstone students will benefit from direct access to Writerly’s cutting-edge natural language AI platform as they tackle complex challenges at the intersection of business and technology. By actively collaborating with Writerly’s experienced data scientists and engineers, students will acquire in-demand skills and have the chance to implement innovative AI solutions with measurable business impact.

The selected capstone students will work closely with EKOM’s team to research and model novel use cases for generative AI needs at the enterprise level. Writerly’s technical expertise, combined with the students’ unique perspectives, promises to catalyze innovation that creates unique value for everyone involved. The partnership resonates deeply with Writerly/EKOM’s ethos of growth and substantiates its status as a formidable player in the AI landscape.

The Writerly news release can be found here.


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