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October 27, 2024 | Tom Ballard

What’s an “implementegist”?

We have the answer, according to a North Carolina-based PR and Strategic Communications professional.

Have you ever heard the term “implementegist”? We certainly had not until we came across a recent column in WRAL TechWire. It was written by Greg Behr, Senior Director of Public Relations and Strategic Communications at Raleigh, NC-based Brasco///.

He writes that an implementegist “encapsulates the fusion of two crucial elements: implementation and strategy and represents a shift in focus from merely conceptualizing grand strategies to actively implementing them. The implementegist is not just a visionary; they are the driving force behind the execution of strategies that propel their business or their client’s business forward.”

Here’s a link to the article.



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