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March 10, 2021 | Tom Ballard

Virtual SXSW poses challenges for organizers, significant economic hit for Austin

The annual “South by Southwest (SXSW) Conference & Music Festival” is a legend among events in the nation. The festival’s economic impact on the Austin region has been compared to hosting the Super Bowl every year.

Well, as noted in this article from Austin Inno, last year’s cancellation of SXSW due to COVID-19 and this year’s entirely virtual conference has forced a team with hard-earned expertise in huge in-person events to aim at a continuously moving target with ideas rising and falling as the pandemic presses on.

This year’s online only event runs March 16-20.

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