Victor Brown has significantly advanced Xcellent Life since participating in another CO.LAB accelerator
(EDITOR’S NOTE: The second annual edition of the “HealthTech Accelerator,” sponsored by Erlanger Health System and Unum and coordinated by CO.LAB, is underway in Chattanooga. We are spotlighting the companies participating in the program in a series of articles. Today’s feature focuses on Xcellent Life.)
We met Victor Brown four years ago when he took Xcellent Life through CO.LAB’s “GIGTANK 365” accelerator. At the time, the start-up was about 18 months old. Now, he’s back as a participant in CO.LAB’s newest initiative – the “HealthTech Accelerator” sponsored by Erlanger Health System and Unum.
“I really enjoyed my time there,” the Lexington, TN resident told us about the 2016 program when we caught-up with him recently. While he did not achieve his key objectives then – investment capital, a strategic partner, and customers, Brown believes that he is better positioned for success in 2020.
“Xcellent Life is much further along,” he says. For example, there is the Xcellent Life Cloud Platform and accompanying app that is available in both Google Play and the Apple App Store. The algorithms that underlie the Platform have been validated, and Xcellent Life has conducted three pilots with the largest involving about 500 individuals.
What is very clear is that the ensuing four years have not dampened Brown’s vision for and passion about Xcellent Life’s mission that he articulated to us in this 2016 article in teknovation.biz.
“Healthcare is reactionary,” he says. “Symptoms lead to medicine. Thirty million people die annually due to preventable causes.”
In the 2016 article, Brown drew a comparison between nuclear reactors and healthcare. “It would be crazy for us to let it (the reactor) meltdown before we took action,” he says, adding, “Yet we do that with our most precious assets . . . our body.”
Having seen firsthand some of the impact on his family from an incomplete diagnosis, Brown is drawing on experience and knowledge acquired during two decades in the energy sector to bring a technological approach to the problem.
So, exactly how does Xcellent Life work?
Brown explains that the foundation is the Cloud Platform where a comprehensive set of health factors is collected from the individual, bio-metric sensors, mobile applications, and software systems. Artificial intelligence (AI) is applied to understand how those factors are correlated to one another and how they are affecting a person’s health based on very specific personal information like age, sex, medical history, genealogy, lifestyle and environmental factors.
“We collect 38 different metrics,” Brown says.
From there, Xcellent Life’s advanced AI engine assesses all those factors, allowing it to provide a real-time human diagnostic assessment for each person through the mobile app. “We’re providing a layer of intelligence over the Apple Healthkit and Fitbit,” he explains.
Brown has also added a gamification piece to the app to encourage adoption and use. “It’s a digital wellness competition (read details in this description: Xcellent Life Wellness Challenge Instructions) where we award points for doing the right thing,” he explains. “The challenge will last from August 10 through Aug 31. $1000 will be up for grabs for the winners.”
Thus far, the West Tennessee Entrepreneur has self-funded the development, adding, “Just imagine what we could do with capital.” Going forward, he wants to establish strategic partnerships with non-profits focused on health as well as employers and payers, hence the participation in the “HealthTech Accelerator.”
“What we’re doing under the hood will be valuable to healthcare providers, businesses and others,” Brown says. “We’re creating an economy for wellness. We’re looking to drive wellness and, in doing so, drive down costs.”
Explaining that he still believes Xcellent Health can be a billion dollar company, Brown says he sees light at the end of the tunnel because “Excellent health is what you get with Xcellent Life.”