VendoIQ announces its launch during first day of Nashville AI Week
It is the industry’s first voice-enabled artificial intelligence application for field sellers designed to automate lead to close intelligence.
VendoIQ, a Nashville-based start-up company, announced yesterday at Nashville AI Week the debut of the industry’s first voice-enabled artificial intelligence application for field sellers designed specifically to automate lead to close intelligence.
Co-founded by The Innovation Studio and David Howerton, veteran of the tech industry who serves as Chief Executive Officer, VendoIQ automatically performs critical Customer Relationship Management administration, research, follow-up and tasks tied to sales activities – sourced from a single voice entry – to provide sellers with more time and intelligence to engage with customers and prospective customers.
VendoIQ was born from a simple but urgent truth: the tools field sellers use were not built for how they work. Across industries, every day, salespeople leave meaningful, high-stakes conversations only to be pulled into a spiral of critical and time-consuming administrative tasks, spending 70 percent of their time on everything but selling.
“We’re here to turn the constant internal battleground of business operations requirements into common ground for sellers and leadership,” said Howerton. “Our belief is simple: when you solve for the seller, everyone wins—because better inputs mean better outcomes at every level.”
“We’re thrilled to announce the launch of VendoIQ from The Innovation Studio and to welcome David Howerton as co-founder and CEO,” said Brian Moyer, CEO at The Innovation Studio. “David brings deep industry experience and a strong entrepreneurial track record, which, combined with the power of our venture studio model, sets VendoIQ up for rapid success. This launch marks another important step in our commitment to growing Nashville’s tech ecosystem through the creation and support of cutting-edge start-ups.”
The Innovation Studio will be represented on the VendoIQ Board of Directors by Lerry Wilson, an experienced Silicon Valley executive in technology and innovation.
CRM updates are critical to a sales organization’s pipeline and the ability to accurately project and close deals with precision. This information retention and retrieval gap has created friction between field sellers, management, and Revenue Operations since the beginning.
VendoIQ is the first voice-enabled AI application designed exclusively for field sales. VendoIQ captures real-world conversations and turns them into structured CRM data, follow-ups, and prospect research in real time. The result: sellers stay current, managers gain visibility, and systems stay up to date—with zero manual effort.
Already being piloted across field-heavy industries like B2B SaaS and Medtech, VendoIQ offers field teams a bridge between authentic human connection and organizational intelligence. “It’s the first sales tool since Symantec’s ACT (trademark rights here) built with the end user in mind,” said Howerton. “We’re not replacing your CRM—we’re using AI to invisibly and automatically update it from the voice input – so that task and the time associated goes away.”
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