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February 11, 2020 | Tom Ballard

Unexpected opportunity leads to pitch of EasyWhipTM device to 5,000 attendees later today

Timing and flexibility can take you a long way. Just ask Lia Winter, Co-Founder of Winter Innovations LLC.

When a team had to withdraw at the last minute from a pitch competition at a major conference in Nashville, she stepped-in on Monday and presented the EasyWhipTM device used for orthopedic reconstruction procedures like ACL (anterior cruciate ligament) surgery.

“The crowd voted for us to move on to the final round,” Winter told us. “I’ll be pitching along with the four other start-ups that made it to the finals on the main stage (today) in front of an audience of 5,000 people who have traveled here from across the world!”

The event is the Dassault Systemes 3D Experience World 2020 Conference that started Sunday at the Music City Center and ends today.

Winter also clarified a published report out of Memphis about the company’s location, noting that it is benefitting from help from both Knoxville and Memphis..

“We are planning on staying here (Memphis) while we navigate the FDA (U.S. Food and Drug Administration) process,” she said, referring to regulatory clearance for a medical device. “We’ve built relationships with mentors who have a lot of expertise in orthopedics and regulatory. I will say that our headquarters is still in Knoxville. The Anderson Center continues to provide us with resources, and we feel very fortunate to have found collaborative support from across the state.”

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