“A Model of Social Entrepreneurial Discovery,” a paper about the triple-bottom line framework, was written by Patrick Murphy and was ranked as the sixth most impactful in the field. The paper appeared in the Journal of Business Ethics in 2009. Murphy holds the Goodrich Chair of Entrepreneurship at the university.
“This framework has been taught in business schools for a decade, but every year it has become a bit more relevant to what entrepreneurship students wish to learn,” Murphy said. “Technological advancements and a growing prevalence of socially minded values as Generation Z enters universities are driving greater professional interest in purposeful entrepreneurial careers.”
Learn more about Murphy’s writing here.