You’ve no doubt read about the movement in Tennessee and other states to let student athletes capitalize on their name, image and likeness.
At the University of Arkansas, there’s a new program just announced to provide athletes with entrepreneurially-focused training. It is called Flagship and will run over five weeks in collaboration with several organizations including the Office of Entrepreneurship and Innovation. Topics include: (1) entrepreneurship basics; (2) influencer marketing and personal branding; (3) business fundamentals; and (4) storytelling and the art of the pitch.
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