Switchyards expansion to Nashville creates more demand than expected
Slightly more than 1,000 people reportedly are on the waitlist as Atlanta-based co-working firm looks for more space in Music City.
Kathryn Rickmeyer at TennBeat reports that Switchyards, the Atlanta-based co-working brand, is scrambling to find space after “accidentally overselling” memberships for its East Nashville location that opened last month.
According to her article, the flex office space, which is housed inside an 8,000-square-foot century-old church, announced it would offer 500 founding memberships at $100 per month in mid-July. Then, a month after launching an aggressive Instagram ad campaign, Switchyards slashed the price of its monthly membership for what was supposed to be 250 spots. Now, the company has slightly more than 1,000 people on its Nashville waitlist, including 508 from the $50 promotional price.
Rickmeyer writes that the company is looking for additional space in Music City.
As previously reported in one of our weekly “News & Notes” briefs, Switchyards has nine Atlanta area locations. Nashville was its first expansion city, and the demand was great.