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September 21, 2014 | Tom Ballard

Survature, Tennessee Theater to unveil results of project

SurvatureKnoxville-based start-up Survature recently completed a patron satisfaction survey for the Tennessee Theater. Those findings and their impact on the Theater’s marketing efforts will be reviewed with the Board of Directors at a 4 p.m. event Wednesday (September 24) at the Bijou Theater. That session is open to the public, and those interested in attending can register by clicking here.

“The Tennessee Theatre has phenomenal brand loyalty,” Survature Co-Founder and Chief Executive Officer Jian Huang said. “However, its day-to-day operation is packed with a very challenging and complex set of priorities. We are very glad that Survature helped them get the data that they had always wanted to have but couldn’t get using other survey solutions, and to accomplish that without needing to offer any survey incentives.”

For the project, Survature used its unique AnswerCloud survey platform that delivers better user engagement and analyzes the answering process to determine the confidence and priority of the results.

“We have been very impressed with the survey methodology and the way that results are reported and interpreted,” said Becky Hancock, Executive Director of the Historic Tennessee Theatre Foundation. “Survature will be useful for your own organization or for your clients, as you strive to gather and measure customer/patron feedback.”

For Huang and the Survature team, the Tennessee Theater project had special meaning beyond just the results that it provided.

“It’s exciting to see Survature making a difference in our hometown,” he said.

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