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February 05, 2014 | Tom Ballard

Survature “doing really well” as CEO heads to New York with “The TENN”

Survature(EDITOR’S NOTE: This is another is a series of articles providing updates on start-ups previously profiled on 

By Tom Ballard, Director of Innovation and Entrepreneurial Initiatives, Pershing Yoakley & Associates, P.C.

“We have been doing really well,” Jian Huang, a Co-Founder and Chief Executive Officer of Survature, told us recently ahead of his next journey as one of the inaugural start-ups selected for Launch Tennessee’s “The TENN” program.

He and the other nine companies are scheduled to make a trip next week to the Northeast, following-up on one they made in November to San Francisco. Meetings are scheduled for New York City.

“I will be looking for partners, customers and investors in that order,” he said.

The placement of investors last is part of the evolution in thinking that has occurred as a result of being one of the participants in Launch Tennessee inaugural Master Accelerator.

“We’re always seeking investment, but it is hard if you do not have solutions to meet the needs of the first two (partners and customers),” Huang explained.

“It’s about customer development. Figure that out, then investments will come.”

The philosophy apparently is producing solid results for Survature, now that its Beta product is on the market.

The start-up just completed a second survey for a major sporting venue, this time surveying 12,000 individuals compared to 6,000 the first time.

“They are doing research on how they price things and how they bundle items,” Huang said.

Survature is also talking with several strategic partners who could move them into new business sectors.

As he prepares for next week’s sessions in New York City, Huang has nothing but praise for the Launch Tennessee experience.

“‘The TENN’ has been giving us fabulous introductions,” he said. “We have a product. Now it’s time to make a difference.”

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