P&G Ventures launches first-ever “Virtual Innovation Challenge”

P&G Ventures, the early stage start-up studio within consumer products behemoth Procter & Gamble, is launching its first-ever “Virtual Innovation Challenge.” It is a product pitch contest for entrepreneurs, inventors and start-ups navigating the COVID-19 pandemic.

After two successful iterations at CES, the Las Vegas-based consumer technology trade show, P&G Ventures is moving the initiative to an online format, and submissions are being accepted at until Sunday, June 7.  The winner will receive $10,000 and a chance to partner with P&G Ventures.

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