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May 04, 2021 | Tom Ballard

P&G Ventures accepting applications for its next “Innovation Challenge”

Cincinnati-based P&G Ventures, the early stage start-up studio of global giant Procter & Gamble, has announced the latest iteration of its “Innovation Challenge.”

As described in this recent Cincy Inno article, the program is “an ongoing entrepreneurial-style competition that’s become a signature part of the organization’s pursuit of the company’s next billion-dollar brand.” P&G Ventures is accepting submissions for the newest challenge until May 13. Three finalists will be selected to pitch to a panel of judges July 14, and the winner will receive $10,000 and a chance to partner with P&G Ventures to continue developing their product.

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