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November 07, 2021 | Tom Ballard

P&G Ventures accepting applications for its annual innovation challenge

Cincinnati-based P&G Ventures, Procter & Gamble’s internal early stage start-up studio, is returning to the tech world’s biggest stage in 2022 with its annual innovation challenge.

Applications are now being accepted (click here) for the competition being held as part of CES, the event known for years as the “Consumer Electronics Show.” The deadline to apply is November 22. Those who enter have the chance to be one of three finalists who will travel to Las Vegas pitch their idea in person. One winner will receive $10,000 and the opportunity to partner with P&G Ventures to continue developing their product.

According to this article in Cincy Inno, “P&G Ventures is particularly interested in innovations in spaces like non-toxic home and garden, men’s and women’s active aging, healthy skin, food preservation and waste reduction, daily wellness, go-anywhere clean, helping parents and other new frontiers — areas outside P&G’s typical wheelhouse.”

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