One Memphis start-up acquires another, both focused on the outdoor industry
AnyCreek, an AI-powered booking and business management platform, has acquired Origin that serves outfitters, guides, and outdoor business owners.
AnyCreek, the Memphis-based artificial intelligence (AI)-powered booking and business management platform for guided outdoor experiences, announced that it has acquired Origin, another Memphis-based start-up that serves outfitters, guides, and outdoor business owners. The acquisition marks a major step forward in AnyCreek’s mission to help outdoor businesses run smarter, easier, and more profitably.
Together, AnyCreek and Origin form the most comprehensive AI-powered vertical Software-as-a-Service platform in the outdoor category. With a combined presence in all 50 U.S. states, the platform supports thousands of guides and outfitters, and has facilitated more than 1 million hours of unforgettable outdoor experiences.
“This acquisition represents a major milestone—not just for AnyCreek and Origin, but for the entire outdoor industry,” said Benjamin Lazarov, Chief Executive Officer of AnyCreek. “We’ve admired what Alex and the Origin team have built: a powerful, guide-first product with deep relationships across mountain guiding, fishing, biking, watersports, and beyond. By bringing our companies together, we’re accelerating our shared vision to build the software backbone for the world’s best outdoor businesses.”
This acquisition cements AnyCreek’s position as the one-stop solution for outdoor business owners.
“Today, our platform is best-in-class for bookings, payments, calendars, permits, reporting, waivers, and guide management. But that’s only the foundation. Our vision is for Origin and AnyCreek to become extensions of our customers’ teams — helping outfitters not only run their operations, but also streamline marketing, manage insurance needs, support payroll, and unlock growth that was previously inaccessible to small businesses in this space,” says Lazarov.
This announcement follows AnyCreek’s $1.8 million seed round announced in June 2024. It is also a portfolio company of Launch Tennessee.
Like what you've read?
Forward to a friend!