New tool developed to assess brand reputation in real time and over time
How well is your brand performing?
An international team of researchers has developed a framework for assessing brand reputation in real time and over time, and built a tool for implementing the framework. In a proof of concept demonstration looking at leading brands, the researchers found that changes in a given brand’s stock shares reflected real-time changes in the brand’s reputation.
Click here to learn more about their work and the tool that is named appropriately as the “Brand Reputation Tracker.”
Like what you've read?
Forward to a friend!