New tool developed to assess brand reputation in real time and over time
How well is your brand performing?
An international team of researchers has developed a framework for assessing brand reputation in real time and over time, and built a tool for implementing the framework. In a proof of concept demonstration looking at leading brands, the researchers found that changes in a given brand’s stock shares reflected real-time changes in the brand’s reputation.
Click here to learn more about their work and the tool that is named appropriately as the “Brand Reputation Tracker.”
