The Greater Nashville Technology Council (GNTC) announced a talent recruitment initiative last week targeting six cities known for their strong base of tech workers. Called TechIntoNashville, the aggressive marketing campaign is focused on San Francisco, Los Angeles, Chicago, New York, Boston and Washington, DC.
“The tech sector in Nashville has been building steadily for many years, but not everyone outside of this area was aware of that,” said Brian Moyer, GNTC’s Chief Executive Officer. “That all changed in 2018 when Amazon announced it had chosen Nashville over 19 other cities for its new 5,000-job Center of Excellence. That put a national spotlight on our city as an up-and-coming tech center – a position that was solidified last year when Facebook broke ground on an $800-million data center just outside of Nashville and this year when Oracle announced it will open a major Nashville hub that will employ 8,500 people.”
The campaign’s goal is to double Nashville and Middle Tennessee’s tech workforce by 2025.
In its news release, the Council also notes that other tech companies that have expanded or relocated to Nashville including Eventbrite, Lyft, Houzz, Postmates, Wonolo, Pilot.com, GreenLight Medical, GoCheckKids, Experience.com, Celero, Thnks, GraphiteRx, Darvis, Zerv, Yoshi, HST Pathways, NTT Data,Phosphorus Cybersecurity, and Conquest Cyber along with homegrown unicorns like Silicon Ranch and Built Technologies.
The six U.S. markets that have been targeted have the highest concentration of highly qualified tech talent, and those tech workers may be motivated to seek greener pastures because of high taxes, high cost of living, and low projected tech job growth in coming years.