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September 19, 2021 | Tom Ballard

Nashville-based Chalkline raises $2.5 million Series A round

Chalkline, a Nashville-based analytics company serving casino and sportsbook operators, raised a $2.5 million Series A round earlier this summer, which the team says will go towards product development and “commercial momentum.”

As described in this hypepotamus article and also in a recent news release from the start-up, the round was led by Parlay Capital Holdings and Patrick Conroy with participation from Afshin Yazdian, Andrew Braitchouk of Sports Media Interactive, and Clay Travis of Fox Bet Live and Outkick.

Chalkline’s product is described on its website as a “B2B customer acquisition and retention platform for freeplay and real money games.” The company’s clients include Churchill Downs, Chive Media Group and JACK Entertainment.

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