Mountain Group Capital leads Series A for Purdue-connected start-up

Nashville-based Mountain Group Partners led a $3.5 million Series A funding round for Verility Inc. that includes a previous investment from Purdue Foundry.

The central Indiana start-up has created a global platform called Fertile-EyezTM that provides fertility analysis products that enable livestock producers and breeders to accelerate reproductive performance. It provides accurate, simple and cost-effective analysis to predict ovulation phase and sperm quality at the point of care. The company has licensed the intellectual property from Brigham and Women’s Hospital, a nonprofit teaching affiliate of Harvard Medical School, where it was originally created and validated in humans.

Rob Readnour, Managing Director at Mountain Group Partners, said Verility complements the group’s investment portfolio and aligns with the group’s overall goals.

“Mountain Group Partners is excited to bring our expertise in animal health to help Verility develop the Fertile-Eyez technology to allow swine producers to be more productive through improved reproductive performance,” he said. “Producers are facing challenges from rising input costs and labor shortages only exasperated by the pandemic. They need innovation like Fertile-Eyez to help them meet the important mission of producing animal protein in a sustainable way.”

Verility received $100,000 as one of two winners of the Purdue Ag-Celerator, an agriculture innovation fund, in January 2022.


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