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Weekend edition February 21, 2024 | Tom Ballard

Add author of a book to the bio of Lilly Tench

The focus is on social entrepreneurship and entrepreneurs who are using business as an opportunity to do good in the world.

Add book author to the biography of Lilly Tench, Director of the Spark Innovation Center and its Spark Cleantech Accelerator, both at the University of Tennessee’s Research Park.

In a social media post, she wrote, “I’ve got some exciting news to share – I wrote a book! It’s called Good Business: An Entrepreneur’s Guide to Creating a Better World, and is about the lessons I’ve learned working with entrepreneurs who are using business as an opportunity to do good in the world and are creating solutions to problems like climate change, homelessness, and resource scarcity. It took a crazy amount of time and energy, but I am proud of the result!”

Lilly Tench

The book will be released April 2 by Red Lightning books, an imprint of Indiana University Press. Pre-orders are now being accepted on Amazon, Barnes & Noble, or at local bookstores like The Bottom and at Union Ave Books in Knoxville.

“Pre-orders are very important for all the algorithms and things, so if you would be willing to do so, I would really appreciate it,” Tench added. She also gave shoutouts to Shawn Poynter for the great headshot, to Erin Rosolina for helping to design the book cover, to Rachel Rosolina for helping me to get it published, to Travis Tench for all the support throughout the process, and to all the amazing entrepreneurs who gave me feedback and allowed her to tell their stories.

In the description on Amazon, the site describes the book as “an illustrated guide that takes readers through the complicated but exhilarating landscape of social enterprise businesses that are changing the world.” It describes a social enterprise as “a different kind of business, one that uses a market-driven approach to address a social or environmental problem such as poverty, environmental damage, or resource scarcity, with the dual goals of helping humanity and building a profitable business. With a climate crisis, a growing population, and diminishing natural resources, the need for socially-minded innovators is greater than ever. Good Business is designed to be a practical guide and tool for innovators, entrepreneurs, and dreamers who are attempting to navigate the complicated business models required for social enterprises.”

Tench says several local or regional companies are highlighted in different degrees of detail, including, but not limited to the following:

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