Latest Joe Procopio column is focused on how to say “no” to great ideas

Joe Procopio, Chief Product Officer at Get Spiffy and Founder of, is a weekly contributor to WRAL TechWire’s Startup Monday package. His latest column focuses on the two-letter word “no.”

“When you’re an entrepreneur, you need every great idea you can muster,” Procopio writes, but quickly adds, “You also need a filter — a very fine, very strong filter — to separate ideas that are great on paper from ideas that turn into expensive failures that damage reputations, morale, and bottom lines.”

That column and his advice can be found here.

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