By Tom Ballard, Chief Alliance Officer, PYA
Knoxville-founded ParOne Inc. has announced two major partnerships in the past couple of weeks.
Now officially headquartered in New York City but with an office here, the company launched by JR Charles announced earlier this week that Golfweek.com audiences will soon be able to “view interesting, informative and entertaining golf video content distributed by ParOne” that is produced by professional golf tours and media companies globally.
Just a week earlier, ParOne and The Fire Pit Collective announced that they had established a groundbreaking partnership to bring high quality golf content to golf apps and the world’s most popular golf websites. Under that arrangement as described in this news release, immersive content conceived and produced by the Fire Pit Collective will soon be accessible to more than 15 million unique monthly users in ParOne’s global network.
Both draw on what the company touts its self-serve portal that automates the distribution process, allowing both individual content creators and major media companies to showcase their videos for viewing by active, transactional golfers on popular golf apps and websites they consume.
The arrangement with Golfweek, described in this news release, means that the site will now feature tournament broadcasts and highlight reels and video segments covering golf competitions, instruction, courses and resorts, travel, products and human-interest stories that are aggregated and distributed by ParOne.
“Golfweek is in the business of providing award-winning golf journalism to golfers of all passion levels,” says Pat Leahy, Publisher of Golfweek, a division of USA Sports Media Group. “ParOne delivering amazing golf videos from talented content providers broadens Golfweek’s editorial coverage and adds substantial viewer interest in our site.”
Charles, who is ParOne’s Founder and Chief Executive Officer (CEO), summarized the significance of the Golfweek partnership this way: “Golfers effectively live in their golf apps and are obsessed with visiting their favorite golf websites. We bring the first and only distribution network of its kind to content providers and content recipients, with a thesis of video engagement significantly outperforming static content.”
Describing the company as a “first-mover among the sports, digital, media and technology investor community,” Charles says ParOne plans to leverage its emerging technology and business model in other verticals within the greater sports ecosystem.
We caught-up with the CEO several weeks ago when he described a breakthrough that occurred in 2017 and gave us a heads-up to expect some exciting announcements in the next few weeks with at least the first two summarized in this article.
An early breakthrough came with an arrangement with the European Tour to distribute its videos. That occurred this past May. Saying that he wants ParOne to be the “connected glue for the golf industry,” Charles expects the company to double its unique monthly users to more than 30 million by the end of 2022.
“We bring the first and only distribution network of its kind to content providers and content recipients, with a thesis of video engagement significantly outperforming static content,” Charles says.